For now, the Australian Road Safety Foundation, responsible for the trial rollout, can play only slow-down songs for drivers using Spotify Free – those using Spotify Premium are unreachable.
However, Brother & Co creative director Andrew Thompson, whose company developed the idea, hopes that may change in the future.
“At this stage, it only works on Spotify Free, but technology is moving really fast and in an ultimate world, we would like to play them a slow-down song, whatever they’re listening to,” he said.
“I had thought of slow-down songs, but I wasn’t sure how to bring that to life, but we spoke to our contacts at Spotify, who had the idea of their ability to geo-target users.
“Their current song will come to an end, one…